Website Flipping

WordPress blogs are among the most popular types of properties that site flippers love to turn.  With the wealth of extensions available for the platform, turning a blog from a standard install to a multi-faceted website can be done in a very short time, without requiring a ton of work.

While the number of existing RSS subscribers will likely be your future buyers’ main concern, there are a few other things you can do to give the blog a better chance at making a successful sale.

Add A Premium Theme: Throwing in the license to a premium theme, along with a few well-placed customizations, adds plenty of immediate value to a WordPress blog.  If your custom changes really manage to set the blog apart, the design alone can be a major selling point.

Create Flagship Content: Pay a really good writer to develop some linkable, attractive and flagship content.  These types of features will give the site the timeless content edge that majority of blogs lack, giving potential buyers a major incentive to invest on it.

Add Regular Content: Give your blog momentum by having regular content appear on its pages.  Whether you schedule articles, hire part-time bloggers or produce some short videos, a busy blog offers a more lucrative purchase compared to the lot of sparsely updated WordPress installations peddled on the market.

Get Some Quick Links: Try and get some quick, low-cost inbound links to your site from other blogs.  Hire cheap labor to post a few comments on do-follow blogs, join carnivals and run a couple of social media campaigns to highlight your flagship content.   The more links you can manage to eke out before rolling the blog back out to the market, the more profitable the venture can be.  I usually use this to build some quick, high quality links.

So get started doing the following tasks and see how much value is added to the blog when you cash it in for that payday.

-Brett

ps. site flip academy has some great resource for flipping all types of blogs and website, so check them out here.