Website Flipping

When it comes to flipping a blog, everybody’s trying to come up with something extra that can prop up its value.  Most every relatively new blog that goes up on the selling block will need something extra if it wants to sell for more than the nominal price.

The Basics

If you’re putting up a blog for a quick flip, it’s almost requisite to have the following things on board:

* a descriptive logo
* a custom template
* several starter articles

Value-Added

While the above additions may seem like a good amount of work to put in already, they’re usually not enough to make your flip extremely profitable.  If you do what everybody else does, after all, you’ll just end up making the same profits as they do (which is not much).

Getting creative and pitching in additional value can really raise a blog’s worth.  Instead of taking the road well-traveled, how about getting creative and adding something in that can really draw attention.  Try one of these two things, for instance:

An informational product for sale.  Since commissioning an original ebook or similar product might actually prove too expensive for a quick flip, try to find a product that comes with resale rights.  Design a custom sales page, add it to the site and launch it.  If you can get even one sale before flipping a blog, you can use that as proof-of-concept to sell the site for even more.

A mailing list.  Contrary to what many beginners think, building a small mailing list from your blog isn’t too difficult a task.  For instance, you can buy some PLR content, split it into several parts and offer it as an email course to your visitors.  Similarly, you can package it as a free report that they can receive via email.  If you can get even 10 readers to sign up before putting the blog on sale, the potential of generating a large mailing list out of it can make more than a few potential buyers look your way.

If you put in some thought behind it, you can come up with different ideas that should give your flip an added allure, setting it apart from the deluge of new blogs available for the taking.

Everybody knows that a critical aspect of SEO is inbound links. Perhaps the first group of people to realize this were the bloggers. They quickly developed lists of where you could submit your blog on the Internet and grow your backlink count.

Website flippers can leverage all of the work that the bloggers have done collecting these blog submission sites. See, a site that takes links for blogs is really just a glorified directory. They will likely categorize the blogs into various groups. When you are flipping a website you want the very same thing as those bloggers searching for that great submit your blog list. You want links from high power sites.

So a website flipper should simply grab as many submit your blog list as they find and start submitting. A few notes. First, search for the highest authority blog aggregation sites you can find. Second, don’t do them all in one day. Not because of any penalty issue – but because a slow growth rate in back links is much more natural. If you do this you will see that your website flipping business starts to pick up because your properties have more attractive link profiles.

WordPress blogs are among the most popular types of properties that site flippers love to turn.  With the wealth of extensions available for the platform, turning a blog from a standard install to a multi-faceted website can be done in a very short time, without requiring a ton of work.

While the number of existing RSS subscribers will likely be your future buyers’ main concern, there are a few other things you can do to give the blog a better chance at making a successful sale.

Add A Premium Theme: Throwing in the license to a premium theme, along with a few well-placed customizations, adds plenty of immediate value to a WordPress blog.  If your custom changes really manage to set the blog apart, the design alone can be a major selling point.

Create Flagship Content: Pay a really good writer to develop some linkable, attractive and flagship content.  These types of features will give the site the timeless content edge that majority of blogs lack, giving potential buyers a major incentive to invest on it.

Add Regular Content: Give your blog momentum by having regular content appear on its pages.  Whether you schedule articles, hire part-time bloggers or produce some short videos, a busy blog offers a more lucrative purchase compared to the lot of sparsely updated WordPress installations peddled on the market.

Get Some Quick Links: Try and get some quick, low-cost inbound links to your site from other blogs.  Hire cheap labor to post a few comments on do-follow blogs, join carnivals and run a couple of social media campaigns to highlight your flagship content.   The more links you can manage to eke out before rolling the blog back out to the market, the more profitable the venture can be.  I usually use this to build some quick, high quality links.

So get started doing the following tasks and see how much value is added to the blog when you cash it in for that payday.

-Brett

ps. site flip academy has some great resource for flipping all types of blogs and website, so check them out here.

With over 40,000 new blogs started everyday it is obvious that most are not dedicated or do not know how to grow there blog. There are thousands of things you can do to better your blog. I’m going to share a few with you that are fairly simple, yet very effective.

1. Post OFTEN:

And by OFTEN I mean as much as you can! Everyday is great, but at the very least try and post every couple days. New content will benifit your blog in many ways. FIrstly more content will get indexed on search engines which in turn will bring you more traffic. Secondly, your readers will appreciate how often you update and will be sure to check back regularly because they know there will be new content. Lastly, the worth of your blog will be increased every time you post, so if you are into blog flipping this is essential.

2. Original Content:

This is extremely important for someone in the website flipping . If your going to spend your time on building a website or blog to flip it you NEED original content. Sure you can build a blog up with copied content and sell it, but your going to get around 90%-95% less than you would if it was original. Trust me, it is key!

3. Encourage Comments:

If you simply ask a questions or ask for your readers feedback you will be surprised at how many comments you will get. When there are comments on a blog post people have the tenancy to read those posts, which will often trigger the new reader to comment as well. The more comments the better!

4. Interact With Readers:

This goes hand in hand with comments, respond and respond often to commenter’s on your blog. Also respond to your readers email with helpful and friendly help. This is very important in gaining the trust of your readers, when they trust you they are going to be returning knowing the great experience they had at your blog.

5. Recognize Your Readers

If you have a few readers who comment a lot and give helpful feedback and insightful observations, show them some love. If you have readers the comment often throw them an email thanking them. Also if they have a blog put it in your Blogroll, when others see that you really do appreciate them they will contribute more and more.

Well that’s it for now, if you follow those simple steps I guaranty your blog will grow. Word a little harder and it will pay off in the end. The best of luck to all of you. If you have anymore ideas feel free to add them.

Thanks,

Brett – WebsiteFlippingAdvice.com