Website Flipping

I’m sitting here watching the USA vs. Uganda Soccer Match and started to think about all of the events that go on every year and how you can take advantage of them for flipping websites.

The Idea

Build websites based on upcoming events.  For this example I will be choosing the current word cup soccer games.

The Research

The first thing that came to mind for me is creating a website for fans that are interested in their favorite teams jersey.  But if I were to do this I would have a limited amount of time to get ranked high enough to get any traffic so I’m going to pick a sub-niche of my niche.  I’m going to go for USA jerseys.

The questions is how many people are searching for USA jerseys?  Lets check out the Google Keyword Tool.  The first keyword that came to mind for me is “2010 USA soccer jersey” – It’s a bit of a long tail keyword yet I think it will have a lot of search volume and it will be fairly easy to rank for.  Lets see…

Search Volume

Not too shabby, 6,600 people a month are searching for “2010 usa soccer jersey”.  Next step is sizing up the competition to see how difficult it is going to be to rank for this keyword.

The Competition

Great, there is only 221,000 for our current keyword, anything under 500,000 is fairly easy to rank for.

Buying A Domain

Now we need to buy the domain that we are going to build out our website with.  Ultimately I would like to have my exact keywords in my domains.  Head over to GoDaddy and check to see if “2010USASoccerJersey.com” is available.

It’s available!  Awesome!  Now the game just ended and the USA lost so I’m not going to purchase this domain. But feel free to grab it or something similar.

The Conclusion

Now imagine if I started this website 2 months ago because I knew the world cup was starting.  Also imagine if the USA went all the way… think of the search volume that would be generated from this 1 event.  If you start websites months before the actual event happens and prove search volume and revenue you could make a nice site flip that could bring in a big payday.

There are literally millions of ideas to take advantage of, brainstorm and get to work…

• Upcoming Sporting Events
• Upcoming Movie Releases
• Upcoming Car Releases
• Upcoming CD’s
• The list goes on…

Good luck and keep your eyes open for potential upcoming events that would make a good flip!

Website flipping is obviously a word derived from the terms “website” + “flipping”. The term flipping in this word is in turn, derived from the lingo of real estate industry which literally means buying a property (website in this case), enhancing it and then selling it on a higher price.

Factors that Affect Website Flipping

a) Website to flip – This is a big determining factor in website flipping. You should buy the right website to start with.

b) Website Development - This is not just an artistic thing, but also a witty step that must be done carefully. You should generate good contents for the website. This will pave the way to high traffic and conversions.

c) Website Marketing – This is the part wherein you have to market the website at a higher price. Normally you could start marketing the website at the same site where you first bought it. Of course, you should sell it in a higher value and remember to keep it at a reasonable price too!

Forms of Website Flipping

a) Set up Website Flipping

Fundamentally this is to create a website from scratch, do some marketing and then sell the site once it has traffic. This category takes more time but gives higher control on choosing the direction, setup and contents of the website.

b) Long-Term Website Flipping

This engages buying a website for its income and utilizing it as a long-term investment. So you investor will hold onto the site for multiple years profiting with its income capacity and then selling once the site reaches its profit boundary.

c) Standard Flipping

This is the universal website flipping – real estate model. As defined above, buy the right website, improve its contents and market it at a higher price.