
Keeping Quick Flip Costs Low
When you buy or build sites with the intention of flipping them within the very short-term, it pays to keep your costs as low as possible. Since the price of new, barely-indexed blogs and informational websites usually go for very low (think $75 to $200), your profit margin will depend greatly on how well you can keep your costs to the bare minimum.
Here’s the rub: if you skimp too much on your new site, it will show. A stock free template, makeshift logos and PLR content just won’t cut it anymore – you’ll be lucky to sell those properties at cost. The trick, then, is to give your site as professional treatment as you can, while keeping a tight lid on your spending.
Let’s look at the things you’ll likely need to spend cash on when building new sites:
Logo. For the purposes of a quick flip, your logos must cost well below industry standard in order to keep you profitable. Your best chance is to hire an offshore designer or local kid who can give you bulk, original graphics for $10 a piece. You’ll actually find many takers for this – as long as your order is in bulk.
Scripts/Widgets. The more experience you get, the more familiar you will be with useful functions and features that add tremendous value to new sites for flipping. While you can buy scripts at nominal licensing costs, it will pay off more in the long run if you commission custom-scripts that you can use over and over across all sites you create. Pay once (even if it’s a little expensive), use many times over – can’t beat that.
Templates. Instead of buying a premium template for every site you create, it’s better to just acquire a couple of flexible designs and have a low-rate designer tweak it for every site you make. There are many designs out there where simple changes, such as a new logo, new icons and different color schemes, can make a huge difference, almost making it look unique. After the initial investment on a flexible template, you can just hire someone to put in an hour’s amount of work to change the CSS and such for cheap.
Content. When you’re building a new site, content can make a huge difference. Personally, I like to use a bunch of second-rate rewritten PLRs (that you can get for ultra-cheap), propped up by 2 or 3 well-written and original content (that you actually pay decent money for). If you design your navigation right, you will be driving attention to the good content and making the site look packed by inclusion of the second-rate stuff.
You can get everything needed for a quick flip with Justin Brooke’s new Website Flipping Starter Kit; 25 blog themes, 4 pre-made sites, 5 PLR products, 500 free graphics, traffic software, & video training. So get to it.
Brett







WordPress blogs are among the most popular types of properties that site flippers love to turn. With the wealth of extensions available for the platform, turning a blog from a standard install to a multi-faceted website can be done in a very short time, without requiring a ton of work.
Finding a website to flip isn’t that hard.
While many now discount the importance of pagerank, there are few metrics as easy to see that will give you good indication of where a site is at in Google’s graces. People still pay good money for pagerank too.
How valuable will the site’s domain name be on today’s market? Is it brandable and memorable? You might recognize a site’s name to be related to a popular brand, for instance, on a totally different niche. If you can buy the site, you can easily overhaul it to serve that market and sell it for much more based on the name’s value alone.
There are probably millions, if not billions, of websites today. While some of these browser fares have become all but indispensable in our daily lives, many more are merely languishing in the sidelines for a variety of reasons.
Most people involved in website flipping take an under-performing site, put some development work into it and seek to maximize its potential before deciding to sell it. A few, however, may not have the same desire to spend as much time on the properties they buy, looking instead to put it back into the market immediately.