Website Flipping

When you buy or build sites with the intention of flipping them within the very short-term, it pays to keep your costs as low as possible.  Since the price of new, barely-indexed blogs and informational websites usually go for very low (think $75 to $200), your profit margin will depend greatly on how well you can keep your costs to the bare minimum.

Here’s the rub: if you skimp too much on your new site, it will show.  A stock free template, makeshift logos and PLR content just won’t cut it anymore – you’ll be lucky to sell those properties at cost.  The trick, then, is to give your site as professional treatment as you can, while keeping a tight lid on your spending.

Let’s look at the things you’ll likely need to spend cash on when building new sites:

Logo.  For the purposes of a quick flip, your logos must cost well below industry standard in order to keep you profitable.  Your best chance is to hire an offshore designer or local kid who can give you bulk, original graphics for $10 a piece.  You’ll actually find many takers for this – as long as your order is in bulk.

Scripts/Widgets.  The more experience you get, the more familiar you will be with useful functions and features that add tremendous value to new sites for flipping.  While you can buy scripts at nominal licensing costs, it will pay off more in the long run if you commission custom-scripts that you can use over and over across all sites you create.  Pay once (even if it’s a little expensive), use many times over – can’t beat that.

Templates. Instead of buying a premium template for every site you create, it’s better to just acquire a couple of flexible designs and have a low-rate designer tweak it for every site you make.  There are many designs out there where simple changes, such as a new logo, new icons and different color schemes, can make a huge difference, almost making it look unique.  After the initial investment on a flexible template, you can just hire someone to put in an hour’s amount of work to change the CSS and such for cheap.

Content.  When you’re building a new site, content can make a huge difference.  Personally, I like to use a bunch of second-rate rewritten PLRs (that you can get for ultra-cheap), propped up by 2 or 3 well-written and original content (that you actually pay decent money for).  If you design your navigation right, you will be driving attention to the good content and making the site look packed by inclusion of the second-rate stuff.

You can get everything needed for a quick flip with Justin Brooke’s new Website Flipping Starter Kit; 25 blog themes, 4 pre-made sites, 5 PLR products, 500 free graphics, traffic software, & video training.  So get to it.

Brett