Website Flipping

If you want to turn your site flipping into a sustainable business, building a team of people that can help you accomplish your goals is not an optional step.  There’s plain too much work that goes into flipping websites, that you’ll end up spreading yourself too thin, without a team to help you out in various steps.

While you may not be able to afford full-time employees, finding reliable (and affordable) freelancers that you can tap when needed will be one of your most important undertakings.  Having them attend to the nitty-gritty of the site itself, you can put your energies where it’s needed most – finding new sites and selling them.

1. Designer: Having a designer on board allows you plenty of flexibility with your sites’ appearance.  If the suite uses a bad template, you can commission the designer to build you a more intuitive one.  From a new logo to better icons to more appealing color schemes, having a reliable designer (who’s familiar with your tastes) on tap can do wonders.

2. Programmer: Even when you’re using a commercial CMS, you’ll always need custom tweaks performed on your site occasionally. Unless coding is your specialty, even a small change can eat up hours upon hours of your time.  Always keep a programmer on your roster of contacts – you’ll need them for sure.

3. Copywriter: Content is king – that’s what they all say, isn’t it.  That’s because it’s true.  The value of a site with good, timeless content can never be discounted.  As such, having a good copywriter on board can bring a lot of value to your flipping ventures that you otherwise wouldn’t get.

So get to it and start building your website flipping team!

Sometimes, all you need to look for in a website to make a profitable site flip is a good domain name.  This is especially useful when you’re starting a site from scratch with an intention to put it in the market after a small amount of development.  Even if you’re looking to buy a built site, though, the domain name will play a heavy factor as far as its future marketability is concerned.

These are the things you generally want to look for when choosing a domain name.

1. The shorter, the better

A shorter domain name will be easier to remember, faster to type and easier to brand.  As much as possible, stick to within three keywords or less.   If you can get away with it, do limit the character count to 19 or fewer as well.

2. Stick to the major TLDs

For purposes of flipping, keep the domain name to within the three major TLDs, namely .com, .org and .net.  If you’re considering purchase of a site with a different extension, see if you can buy a major TLD of the same before going through with the transaction.  Otherwise, you may just want to pass.  The majority of people default to .coms when they hear about a website, so as much as possible I grab a .com domain.

3. Cram your keywords into the domain

Having the main keyword in the domain automatically brings SEO value to the site, as well as slapping those vital words right on the brand.  This brings major points once you throw the site back on the market as keywords are among the first things buyers look at when looking for online properties to invest on.

4. Avoid trademark violations

Always check whether a domain violates any trademarks.  The last thing you want is to invest all that time and energy developing a site for flipping, only to have buyers refuse to even come near it for fear of infringing on other companies’ legal properties.

Stick to these few guidelines and you’ll be off to a good start in the website flipping proccess.